a glimpse ...
department
stores
Central​
A seamless shopping experience across categories of food ,fashion & entertainment is what Central represents and its this buzz , vibrancy and celebration what is imbibed in its retail idetity making it an iconic destination.
the retail space varies from 4000 sq meters to 20000 sq meters across metros and tier2 towns
young fashion
i am in
​
a youthful exuberance , an ultimate cool factor is what the concept emits and targets at the clientale who is young in mind , globally aware of fashion and not clutching to 'brand' names for his/her style statement ;infact curates his/her own style to create a personal statement.
the retail identity brings in these expressions and environment with the brand communication persononfying the same.
the project was to conceptualise , set up the brand , incubate the business and seamlessly handover to the CEO .
the retail spaces varies from 500 sq meters to 1500 square meters with presence across metors and upcoming towns .
gourmet
foodhall
​
Celebration of food & bringing in global flavours in the most eclectic manner to its ever delightful clientale is what foodhall strives for .
the brand is loved for its multisensory experiences & food conversations which is designed into its business philosophy.
The design integrates live cooking , tasting , demos, home meal recipes , range of international food products ,choicest of exotic fruits and fresh vegetables sold in an extremely happy & modern environment.
The retail spaces average around 800 square meters with presence across metros
fashion
&
sports
Pantaloons & Planet Sports
​
One of the pioneers in bringing in a concept of 'fresh fashion' in the country the brand pantaloons constantly evolved in its retail expression in the lat decade. From a very traditional brand language and consumer perception it evolved aptly in speed with the changing consumer behaviour and chioices always keeping the brand fresh and relevant.
The spaces average from 2000sq matres to 4500 sqaure metres across cities and towsns .
Planet sports is first of its kind multibrand + private label driven sportswear & equipment destination . With its iconic store it helped in not just product selling but making the space completely experiential and inclusive .
the spaces average from 300 sq meters to 3000 sq maters across the country
electronics
e Zone
​
A complete electronic store housing spectrum of brands and categories .The project was to reimagine the retail/brand identity from a cluttered and brand driven language to a modern ,confident & clean design. The desgn project being succesful is currently adapted for stores across the country .
the spaces vary from 500 square meters as shop in shops to 1200 square meters as stand alone stores .
hypermarket
Big Bazaar
​
The game changer and pioneer of India's modern retail Big Bazaar has always been clebrated as one of country's top consumer brands .
The project was to create reimagination and refreshment in the decade old brand in sync with the fast evolving customers .
The design was to provide a glimpse of what future hypermarkets and was a strong case study of design leadership integrating proceses , people thinking , product assortment , front and backe end infrastructure and presenting all to create a unique shopping experience .
The brand today is present across 230 plus stores across the length and breadth of the country touching more than 300 million customers .
Designed & delivered projects across spectrum of retail and commercial spaces
home Store
convenience
speciality
work spaces
& many more...
Just a sample of my work. To see more or discuss possible work >>